Can You Spot The Marketing Mistakes?
Posted by terrepruitt on September 26, 2016
Marketing Gurus and People, can you see anything wrong with this e-mail? Can you perhaps give Dan some advice?
I really don’t care for people telling me they can do things, such as this e-mail in which Dan claims his company has helped YYoga generate 1,000 new registrations in 48 hours. Most of the time, just like with this e-mail, it is clear the person trying to get my business has not even taken the time to look at or read my website. If Dan would have taken 60 seconds to read my website, he might have come to the correct conclusion that I am not a fitness center. I do not own a fitness center. He might have noticed that I am a Nia and yoga teacher that primarily works for the City of San Jose and the YMCA. He might have concluded that I do teach at other places when I am hired to do so . . . and I can even do types of personal training be it Nia, Yoga, or something related to working out and exercise. But I am not a fitness center.
I have people call me all the time to tell me they can “get me on page one of a Google search.” I, of course, get excited 😉 and then I ask them, “For what?” and they can never answer me. So, how can I put my faith in them to “get me on page one of a Google search” when they don’t even know what I do? What search would that be the front page for? And would I be at the TOP, the first one, on that front page or down at the bottom? But they can’t even tell me what I do so they have no idea. I know that unless you are Google calling me and I pay top dollar, I am not going to get on the front page for many searches. But I also know that I AM on the first page when you “Google” certain things. I just get very confused and frustrated by these people who waste my time.
If you are not going to do a little bit of research and actually try to sell something the person actually might need and something you can actually provide, then don’t bother. You waste everyone’s time when you don’t know what you are talking about.
In the first e-mail Dan says that he helped a company generate 1,000 new registrations in 48 hours. In the second one he says the company “acquired 1,000 new members in less than 48 hours”. That really doesn’t mean anything either. So what? 1000 new registrants. Did they PAY something? Or was this just a free registry? How many actually signed up and paid for a service that the company offers? Oh yes, out of 1000 people you would think something became of it, but what? What does this e-mail even mean?
Also, he would “love to tell me more”? Well, I would hope so because as I have already begun to say, he hasn’t really told me anything. I mean, in addition to the useless information he provided, he didn’t provide me with a company name, a title, a phone number or anything. Again, in my opinion, not a very good marketing person . . . I guess he feels since HE doesn’t do any research into his prospects they must not do any research into the companies they might consider talking to and working with.
I get this type of sub-par solicitation all the time. It just blows my mind. So, no, I don’t have 15 minutes for a call this week, when clearly you didn’t take 15 minutes to do some research. But you know, perhaps Debbie does. 🙂
What do you Marketing People think?