Fruit not fat promotes swapping fruit for fat, like applesauce in place of butter or oil. Well, they have organized a swap. They will swap your food that is unhealthy for healthier options. Cool. That is definitely one way to eat better, yes? For 90 days Saturday, June 19, 2010 Fruit Not Fat will trade you better-for-you-food for your greasy chips, sodas, oil. Whatever weight you bring in, they will give you that amount back —- in other products! Send it to them or bring it to them.**
Here are some examples:
Bring: Cooking Oil leave with: applesauce
Bring: greasy potato chips or other greasy snack items leave with: Popchips
Bring: any granola with oil in the ingredient list (like Bear Naked granola) leave with: Galaxy Granola (which is cooked with applesauce)
Bring: soft drinks leave with: 100% juice
Bring: sugar snacks leave with: fruit mashups
Bring: candy bars, snack mix and cheese puff bags leave with: fresh, tasty fruit
They are also giving away three gift certificates for $250 (each) to Whole Foods. One on Saturday 06/19/10) to the person who BRINGS the biggest net weight of fat products to swap, one to the person who mails in the biggest net weight of fat products within the 90 days, and one to the person who swaps the most fat from their diet. (see their website for details)
Yes, it is somewhat of a marketing project. I think that the people that started Fruit Not Fat are out to help people swap fruit for fat and they had this great idea and they got sponsored. That is a great thing. So the sponsors want you to try their products. But so what . . . . it seems pretty win-win to me. You get to eat healthy and try new things. Sounds like a good project to me.
**San Francisco Bay Area: They will be swapping Saturday, June 19, 2010, from 10:00 am to 2:00 pm at the Whole Foods in Palo Alto.
Terre Pruitt's Blog 